Thank you for attending our webinar yesterday. We’d really appreciate it if you took three minutes to answer eight short questions about how we did, so we can improve for next time:
Nail the Basics
We covered the ‘low hanging fruit’ to make sure that you’re getting the basics right: making sure you’re creating the right vibe in your venue, ensuring there is care taken in the presentation and smooth running of the night, and being noisy with promotion and documenting the show.
Three Key Learnings
We covered the three most important learnings from successful Confirmed customers. Firstly, the night out is the product—the care and effort needs to encompass the whole experience of the show for your audience, it’s not just about the acts you book, but everything from the ease of parking to the smile when their tickets are checked.
Secondly, regularity is as important as quality. We have found that ensuring your event is reliable and predictable in its scheduling really helps create a long-sustaining relationship with the audience. Prioritise regularity.
Lastly, comedians are idiots. We mean this in a good way—whatever makes them special also makes them special. For this reason you can’t get annoyed when creative people act like creative people, but instead create an environment where they’ll thrive. Automating the admin around the nigh
How Confirmed Could Help You
We ran some demonstrations of how Confirmed can make booking acts and organising your comedy club admin so much easier. From setting up your event, to booking and responding to acts, Confirmed streamlines the whole process.
In addition to this we shared our Showtime software and how it integrates. Showtime helps make event tech accessible to anyone, and can help really elevate your shows to the next level. If you'd like to find out more about Showtime, drop us an email!
Discussion Roundup
We also covered five important aspects of a successful comedy club. For example:
Having a consistent venue and a good relationship with the venue owners. Be a good business partner!
You don’t need big names all the time when booking acts; NANM (new act/new material) events can be just as fun and just as successful. You don’t need to lean on celeb status, just put on a consistent product.
We discussed the importance of creating a ‘buyer persona’ and marketing with groups in mind. Remember as well that faces sell tickets! Algorithms like to see a face in your listings and marketing assets.
A good MC will heighten the quality of your show, and a bad one can tank it. Choose well! And if you’re an MC looking to up your game, you can take a look at Ollie Horn’s workshop here.
Running a successful night can be daunting. Comedy shows are messy, try to make yours smooth. It’s important to create a sense of occasion, feel like a real event, and for audiences to feel real effort and care has been taken to craft their night.
If you want to look over the slides from the presentation they are available here, and keep an eye out on our instagram account, for clips of the webinar coming out in the next few weeks.
Thanks again for joining! Here if we can help with anything.
The Confirmed Team